1,357
Business Profile views in July 2026 +155% vs February
532
Views in February 2026, the first reported month
View Google screenshot ↗ Baseline screenshot ↗Case study · Beauty salon · France
Beauty Salon Case Study: Google Business Profile Views Up 155% in Six Months
How a beauty and nail salon near Paris went from 532 to 1,357 monthly Business Profile views with a steady Local SEO routine and no paid ads. Every month’s figure is taken from Google’s own Performance dashboard.
Results at a glance: monthly Business Profile views rose from 532 (February 2026) to 1,357 (July 2026), +155%. Profile interactions (calls, direction requests, website clicks and messages) rose from 59 to 113 a month, +92%. Business name withheld for privacy; the linked Google screenshots identify it.
+155%Monthly profile views, Feb → Jul 2026
+92%Monthly profile interactions, Feb → Jul 2026
1,357People who viewed the profile in July 2026
88%Of February views came from mobile Search and Maps
The Starting Point
The salon had a Google Business Profile that was live but under-worked: a thin description, incomplete services, several competing spam listings nearby, unanswered reviews and almost no citations beyond Google itself. In February 2026, the first month we reported on, 532 people viewed the profile and 59 took an action on it.
Google’s own breakdown of that February traffic shows why mobile presentation mattered so much for this business:
- 67% of views came from Google Search on mobile (357)
- 21% from Google Maps on mobile (110)
- 8% from Google Search on desktop (43)
Source: “Platform and device breakdown”, February 2026 performance screenshot, linked in the evidence section below.
Engagement Facts
- Business: independent beauty and nail salon, single location, Paris suburbs
- Scope: Google Business Profile management and Local SEO only; no website rebuild, no ads
- Period covered: February to July 2026 (six monthly reports)
- Measured with: Google Business Profile Performance (views and interactions), screenshotted monthly
- Reported to the client: a monthly sheet listing every task with its link, plus the Google screenshots
Monthly numbers
Views and Interactions, Month by Month
Profile views are the number of people who saw the profile on Search and Maps; interactions are the calls, direction requests, website clicks and messages they made from it.
| Month | Profile views | vs Feb | Interactions | Work completed that month |
|---|---|---|---|---|
| Feb 2026 | 532 | baseline | 59 | Profile audit; categories, services and attributes fixed; spam listings reported; reviews answered; first 8 citations and branded profile links |
| Mar 2026 | 838 | +58% | 106 | Spam fighting; review responses; 7 citations incl. TripAdvisor |
| Apr 2026 | 761 | +43% | 96 | Second optimisation pass; new business description; citations |
| May 2026 | 874 | +64% | 119 | Spam fighting; review responses; citations |
| Jun 2026 | 932 | +75% | 85 | Spam fighting; review responses; citations |
| Jul 2026 | 1,357 | +155% | 113 | Spam fighting; review responses; citations |
Figures transcribed from the Google Business Profile Performance report for each month, as delivered in the client’s monthly report. February and July screenshots are linked below; the other months are available on request. April’s dip (761) followed a quieter month locally; the trend resumed in May without any change to the routine.
What we did
The Same Routine, Every Month
Nothing here is a trick. The numbers moved because the routine never stopped.
Profile Optimisation
Primary and secondary categories checked against the salons ranking in the local map pack, every service and attribute completed, opening hours verified and a rewritten business description in April.
Spam Fighting
Fake, duplicate and keyword-stuffed competitor listings reported to Google each month, so the salon competed on a fairer map instead of against profiles that break the rules.
Review Responses
Every new review answered within the month. Responses keep the profile active, show future customers that someone is listening and give Google fresh, relevant text.
Citations
Six to eight consistent name, address and phone listings added each month on French and international directories, including TripAdvisor, to confirm the business details Google already holds.
Branded Profile Links
A small set of branded profile pages pointing back to the business in the first month, so the brand name has a consistent footprint beyond Google.
Monthly Reporting
One sheet per month: each task with its link, the Google Performance screenshots and a one-line verdict (increased, same, decreased) the owner can check in seconds.
Why it worked
Three Levers Behind the Growth
Relevance
Correct categories, complete services and a specific description tell Google exactly which searches the salon should appear for, including nail and beauty terms it was missing in February.
Trust
Consistent citations and answered reviews confirm that the business is real, active and where it says it is. Reporting spam removes competitors that were taking map positions unfairly.
Activity
A profile that changes every month, with new responses and verified details, keeps earning impressions. Profiles that are set up once and left alone slowly lose them.
Evidence
Before and After, in Google’s Own Dashboard
1,601
Business Profile interactions (calls, directions, website clicks, messages) +56.7% vs Sep 2025
View Google screenshot ↗865
Business Profile interactions +48.1% vs Sep 2025
View Google screenshot ↗Client names are withheld for privacy; each screenshot identifies the business. Figures are transcribed from Google Business Profile performance screenshots. Percent changes use Google’s own comparison labels, except the beauty salon, where the change is calculated between two monthly screenshots. Results vary by business, market, season and starting position.
Methodology and Limits
“Profile views” is Google’s count of people who viewed the Business Profile on Search and Maps in the month; “interactions” counts calls, direction requests, website clicks and messages from the profile. Both come from the Performance tab of the profile and were screenshotted on the first days of the following month. Six months is long enough to see a trend, but seasonality still matters: summer is busier for salons, and July’s jump partly reflects that. The steady rise from March onward, while the routine stayed the same, is the signal we rely on. Results vary by market, competition and starting position; this is one business, not a guarantee.
What This Means for Your Business
Most local businesses do not need a dramatic rebuild to get more from Google. They need the unglamorous routine, done every month: accurate categories and services, spam reported, reviews answered, listings consistent. The same routine runs for our restaurant, roofing and HVAC clients, and it is the first thing we check in a free audit.
FAQ
Questions About This Case Study
Why are the figures views and interactions rather than revenue?
The salon does not share booking revenue with us, and we only publish numbers we can source. Google’s Performance report is the owner’s own dashboard, so both of us can check every figure.
Did a website or ads contribute to the growth?
No. The scope was the Google Business Profile and citations only. No paid ads ran during the period and the website was not rebuilt.
Why is the business name hidden?
For client privacy. The linked Google screenshots show the profile name, so the result is verifiable without us publishing the client on our own site.
Would this work for a business that is not a salon?
The routine is the same for any single-location local business: restaurants, clinics, trades and shops. What changes is the categories, services and directories involved. See our restaurant case study for the same approach measured with geogrid rankings.
Want the Same Routine on Your Profile?
Request a free audit and we will tell you which of these fixes your Business Profile needs first, with a geogrid snapshot of where you rank today.